Savarino Companies

Banner Day for Cobblestone District

Buffalo Rising

6/18/2012

Businesses within the Cobblestone District are pitching in to add some decoration and branding to their neighborhood. Lanyards and banners have been installed on streetlight standards along South Park Avenue, Perry Street, Mississippi Street and Illinois Street. The businesses have also agreed to put up lighting during the holiday season.

The banners, designed to help better identify the area, are part of a collaborative marketing campaign to raise awareness for the district as a destination for food, entertainment and fun. The group plans to add light post banners along the two additional streets in the cobblestone district - Baltimore and Columbia Streets, and created a website at http://www.cobblestonedistrict.com/.

The initiative to do something in the area was shared by Savarino Companies, FFZ Holdings, Frontier Industrial Services, Abbey Mecca & Company and Lagerhaus 95. The light post banner project was a collaboration of Try-It Distributing (banners), Abbey-Mecca (design) and Savarino Companies (installation).

"This is one of the first steps in a campaign designed to brand the Cobblestone District as a destination," says Dan Mecca, President of Abbey Mecca & Company. "The district not only played a significant part in Buffalo's history, but today it offer easy access, plenty of parking, proximity to the waterfront and Canalside, along with great bars, restaurants and entertainment."

His firm, with offices on Mississippi Street, is providing creative design, planning, advertising and digital media services. Likewise, Sam Savarino and Savarino Companies are taking care of the banner installation and related services. Lagerhaus 95, WJ Morrissey, Benchwarmers and The Cobblestone are funding advertising and booking entertainment throughout the summer to help draw more people to the district.

The banners are also seen as a kick-off of a larger effort to improve the streetscape along Perry Street connecting the Buffalo Creek Casino to the inner harbor. Earlier this month, Seneca Gaming awarded Cobblestone tenant Watts Architecture & Engineering $20,000 to prepare preliminary designs and scoping for streetscape improvements along Perry. It was one of 15 projects awarded funding under the Seneca's Buffalo Waterfront Fund Grants Program.

Also this year, district establishments are having a post-party after Thursdays at the Harbour concerts. Food trucks will be located along Mississippi Street.


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